{"id":10,"date":"2018-11-27T09:16:54","date_gmt":"2018-11-27T09:16:54","guid":{"rendered":"https:\/\/websitedemos.net\/discover-outdoors\/?page_id=4"},"modified":"2019-08-28T22:38:33","modified_gmt":"2019-08-29T02:38:33","slug":"home","status":"publish","type":"page","link":"https:\/\/cases.airtraffic.me\/ecorides\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t
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Case Study<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Multinational eco-friendly transportation company increases app download by 311 % in one month.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Tesla\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tecoRIDES Inc. is an app-based chauffeured service and predominantly uses high-end electric vehicles. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Highlights<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Increase in app download in 1 month<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t290<\/span>\n\t\t\t\t %<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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New registered customers in 1 month<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t29<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Cost to acquire customer (CAC)*<\/sup><\/div>\t\t\t
\n\t\t\t\t$<\/span>\n\t\t\t\t63.93<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Cost per thousand impressions (CPM)*<\/sup><\/div>\t\t\t
\n\t\t\t\t$<\/span>\n\t\t\t\t40.07<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Lifetime value of customer (LTV)<\/div>\t\t\t
\n\t\t\t\t$<\/span>\n\t\t\t\t278.31<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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LTV to CAC Ratio*<\/sup><\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t4.25<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Forecasted return on investment (ROI)<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t333.8<\/span>\n\t\t\t\t %<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t*<\/sup>First month’s Spotify campaign led by AirTraffic<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Company profile<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ecoRIDES is a modern app-based chauffeured electric vehicle car service. Think of Uber, but using only luxury zero-emission electric vehicles operated by limousine\/black car drivers offering a stunning and consistent 5-star service.<\/p>

They do driving differently and better, with an eye to helping save the environment and being socially responsible. Culturally unique, their dedication to creating a positive impact in our world allows them to stand out from the rest.<\/p>

They predominantly serve their clients in highly sophisticated Tesla vehicles in main Canadian and American hubs (Toronto, Ottawa, Vancouver, and Los Angeles)<\/p>

ecoRIDES caters mainly to corporations with a growing appetite to act on their pledge to become more sustainable and eco-responsible.<\/p>

The high-end yet affordable experience offered by ecoRIDES appeals to the mass market as well, as it is already aware of this revolution and has adopted other ride-sharing services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"luxury\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ecoRIDES mostly drives corporate executives and employees from companies that have an exclusive transportation procurement agreement. They also offer full concierge VIP transportation solutions at various events and conventions. They are also available to the mass market who are looking for the ultimate premium transportation experience using the convenience of a mobile app.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Challenges<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ecoRIDES was struggling with the adoption of their services in the National Capital Region (Ottawa\/Gatineau, Canada), especially tapping into the mass market, positioning their service as the ultimate upgrade over already popular Uber and Lyft.<\/p>

Even without a marketing team or outsourcing to an agency, ecoRIDES was able to get some organic engagement \u2014 mainly from publications on their Facebook page.<\/p>

This certainly helped them grow their Facebook page to over 1,000 \u201clikes\u201d but with no significant increase in app downloads and first-time use.<\/p>

While they experimented with a few paid social media campaigns, the return on investment (ROI) was marginal.<\/p>

They considered hiring a marketing firm, but their attention and funds were carefully directed towards the growing needs of existing corporate client accounts.<\/p>

They met with some marketing teams from local FM radio stations but the 5-figure upfront costs per campaign were too prohibitive for them at that particular stage of their growth.<\/p>

As they already saw themselves as an innovative company, they were curious about discovering the opportunity offered by ad placement on Spotify.<\/p>

The information they found at first was cryptic and unhelpful, yet they were well aware that advertising was possible on Spotify.<\/p>

Searching for relevant keywords on Google, they found out about the all-in-one marketing\/advertising solutions offered by AirTraffic.<\/p>

ecoRIDES connected for a discovery call and a subsequent follow-on consultation.<\/p>

They got really excited about the possibilities to advertise without the burden of the extravagant upfront costs of local FM radio stations proposals.<\/p>

Better yet, they would now be able to enjoy the convenience of the hyper-targeted campaigns (and lower CPM), only possible with programmatic advertising on Spotify and the help of AirTraffic.<\/p>

The decision was then made to retain AirTraffic services in late 2018.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"asphalt-asymmetry-car-1090932\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ecoRIDES is at the centre stage of a green revolution in transportation. They inspire the community with their motto: \u201cOur Mission, Zero Emission\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Results that they wanted<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tA successful campaign would be one that would:\n